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Changing the Rental Housing Industry’s Language

Language matters. That’s why we want to change how we speak when making references to commons words spoken in our industry.

  • Rental Housing Provider vs. Landlord
    A Housing Provider can be a homeowner and/or property manager and are people who work diligently every day to serve and protect the housing industry. Let’s retire the term, “landlord” as we do not view ourselves as landlords. Its negative connotation does not reflect what our members do. We are housing providers. Landlords are those who refuse to take care of the property or do not follow Fair Housing Laws. Housing providers are people who adhere to high ethics and best practices. We take pride in solving problems, being supportive, and offering someone a home they may not otherwise have access too.
  • Community vs. Complex
    While an apartment complex provides you with a place to live, an apartment community makes it feel like home. A community is vibrant and active where the residents, pets, guests, and staff live and work and make friends.
  • Home vs. Unit
    A unit is the measure of housing within a building. We provide homes within communities where individuals and families reside, work and play.

Resident vs. Tenant
Tenant is a legal term to describe someone who has a contractual relationship giving a person the right to use or to occupy a particular premises. Resident is someone who lives in a ‘home’ within an apartment ‘community’.

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